Well, that was then, this is now. Now I want you to mind your existing customers. I recently saw a sign with these words: “Former member? No Enrolment. No Contract. And one hundred dollars credit.”
Now, if I happened to be one of their existing members (or customer, if you prefer), then I would immediately resign my membership. And then re-apply. I mean, for Pete’s Sake, why should a loyal member not also get the one hundred dollars credit?
I’ll tell you why. Because they believe that new members are more worthy than loyal members, that’s why.
This is why I tell you to mind your existing customers before they mind how badly you treat them.
Listen to the radio version of Mind your own customers (10 most recent radio files)
© 2011 James Henry McIntosh – nonsenseatwork.com