A brainstorm session can be exactly that – the sound of one brain storming. With a bit of luck a few brains might share a few ideas. With much luck, a few other brains will polish the few ideas.
Instead of a river of radical ideas to riff on, you end up with a trickle of tame themes.
Here’s how to get every brain to storm. Before the meeting, send out key questions to trigger thoughts; collect and collate those thoughts; share results with participants. This way every brain has had a private storm in anticipation of the collective storm.
Or even simpler, at the start of the meeting, get all brains to formulate their ideas in writing, before they may utter a word. Now all brains are storming, not only the loudest ones.
Listen to the radio version of The sound of one brain storming (10 most recent radio files)
© 2011 James Henry McIntosh – nonsenseatwork.com